These waterproof MP3 players are what happens when you have a point and you want to drive it home. It’s one thing to say that your product does something, but when you sell the product doing that exact thing then that’s what you call good marketing.

Sony has decided that to prove its new waterproof MP3 players, it should come through with some waterproof branding to go with it. These MP3 players are sold in a water bottle to showcase the set’s usability in water. These water bottles were sold in certain vending machines at gyms and pools to reach their intended audience.

The audience is swimmers and other water sport athletes so that they can listen to their music while doing playing their sport like many other athletes do.