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Raincoat-Ejecting Backpacks

The Funnell Backpack is an Instantaneous Waterproof Jacket

— July 17, 2014 — Fashion
The Funnell Backpack is the ideal waterproof jacket for bikers on-the-go to carry with them. This nifty rain jacket also doubles up as a backpack cover to keep all your personal belongings high and dry during a storm.

This innovative rain jacket backpack is a great accessory to carry with you if you don't have room to haul around an umbrella or a waterproof jacket. The Funnell Backpack is essentially a knapsack that bikers and walkers can use on the daily to carry their personal belongings. As soon as you feel a few raindrops you can pull on the string attachments and watch as this backpack turns into a fully functional rain jacket. The best part about this coat is it has extra room in the back so you can actually wear it over your backpack.
Trend Themes
1. Waterproof Jacket Backpacks - The Funnell Backpack demonstrates the trend of combining functionality by serving as both a backpack and a waterproof jacket.
2. Multi-purpose Accessories - The Funnell Backpack taps into the trend of creating versatile products that serve multiple purposes, such as functioning as both a backpack and a rain jacket.
3. Instantaneous Transformation - The Funnell Backpack showcases the trend of providing quick and seamless transformation from one form to another, allowing users to switch from a backpack to a rain jacket instantly.
Industry Implications
1. Outdoor Gear - The Funnell Backpack presents an opportunity for the outdoor gear industry to create innovative products that serve multiple functions and address specific needs of customers, such as providing waterproof protection combined with storage capacity.
2. Apparel - The Funnell Backpack opens up possibilities for the apparel industry to integrate unconventional features, like the transformation from a backpack to a jacket, into their designs, offering customers unique and practical clothing options.
3. Urban Mobility - The Funnell Backpack can disrupt the urban mobility industry by providing commuters with a compact, all-in-one solution for carrying personal belongings and staying protected from unexpected rain.
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