Eyeko's Waterproof Eye Makeup is Branded as a "Sport" Mascara

By: Laura McQuarrie - Feb 17, 2017
References: eyeko & refinery29
There are thousands of waterproof eye makeup products to choose from across the world, especially mascara, but Eyeko is setting itself apart as a producer of 'Sport Waterproof Mascara.'

The product is branded with sports references like "bat your lashes" and "#lashgoals," promising that the waterproof mascara has the potential to create a "winning look." Rather than showing off the product on a model's face, the brand's product page includes icons of figures engaged in different spots like basketball, bicycling and swimming.

The rise of athleisure fashion has also created an opening in the market for gym-friendly makeup that is tough enough to keep up with one's active lifestyle. This particular product boasts 24-hour wear, a Thixotropical gel formula to repel water, as well as collagen and fruit extracts to protect and condition the lashes.