The SchwimmHausBoot Could Be The Future of Urban Living (UPDATE)
The featured design is the Silberfisch and is attempting to tackle overcrowding in waterfront urban areas. Using the waterways as living space makes great sense. When global warming raises the ocean levels a few feet, we all may be clamoring for this kind of living.
The interior and furniture concepts were created by Confused Direction Designers.
Implications - Consumers are looking to inject an element of luxury into all aspects of their lives. Products featuring a prestigious aspect are appealing to those who want to feel exclusivity in all of their purchases. In order to appeal to a wider audience, companies could focus on this when coming out with new items.