WaterAid 'Dig Toilets, Not Graves' Campaign Chases Londoners

By: Marissa Brassfield - Published: Sep 13, 2010 • References: & laughingsquid
This WaterAid 'Dig Toilets, Not Graves' campaign is cheeky with a conscience. WaterAid created a remote-controlled piece of poop and used it to chase around Londoners to drive home the point that 2.6 billion people literally cannot escape poop.

Since these individuals do not have toilets, they must do their business wherever they can; as a result, feces ends up in their water supply and even their food. Read more about the WaterAid 'Dig Toilets, Not Graves' campaign below. Stats for Remote-Controlled Poop Trending: Older & Mild
Research: 1,112 clicks in 297 w
Interest: > 3 minutes
Concept: Wateraid Dig Toilets Not Graves
Related: 46 examples / 35 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: 25 recycled poop innovations, 44 fearless number twos, and pooptastic jewelry.