The Branded Packaging for 'Tapped' Water Looks Like the Tree It Comes From

By: Cadhla Gray - Oct 29, 2015
References: & lovelypackage
Joining the likes of 'Boxed Water' and the 'Voss' glass bottles, these birch water packages boast packaging that is equally as unique as the liquid inside them. With more tasty alternatives to water like coconut and maple water gaining popularity, 'Tapped' birch water from Finland is joining the list.

The eye-catching water packages read, "Made by the forests of Finland," branding themselves as an organic elixir. Each vessel is a cylindrical can made from paperboard -- the recyclable product looks like a birch tree and appeals to consumers' love of nature and the environment. With a bright pop of color, the packages manage to borrow from the branding of sugary pops or juices, instead of looking like an organic potion.

While the beverages themselves are unique, coming in flavors like 'Apple and Root Ginger,' the 'Horse' designers manage to brand and package the water in a unique and enticing way.