This Sparkling Drink is Branded as 'Tickle Water' for Kids

By: Laura McQuarrie - Jul 29, 2016
References: drinkticklewater & bevindustry
'Tickle Water' is setting itself apart in the beverage industry by producing the first unsweetened sparkling water for kids.

The eight-ounce beverages come in fun flavors like Green Apple, Cola and Watermelon, which are all free from preservatives, GMO ingredients, gluten, sodium, calories and sugar. Each playful beverage is branded with an animal character that wears quirky color-coded accessories to match each flavor.

In the past few years, sparkling water has been named "the new soda," since many consumers are making the switch to sparkling drinks that offer the same level of flavor and carbonated texture, with even more health benefits than a sugary soda beverage can offer. While adults are generally thought of as the target market for sophisticated carbonated beverages, Tickle Water is focusing its efforts on a completely untapped consumer base.