This Music Station Reminds Californians About the Water Drought

By: Cadhla Gray - Sep 2, 2015
References: businesswire & adweek
The Pandora Radio music streaming app now offers a station that's specifically meant to remind Californians to reduce shower times during the water drought. The 'Water Lover's Station' is a channel curated specifically with the drought in mind, featuring 5 minute songs -- none that are longer -- that are meant to act as a fun way to time short showers.

Each song is related to water in some way, a couple of examples being TLC's 'Waterfalls' and Bruce Springsteen's 'The River.' The water drought in California is not getting better any time soon forcing multiple industries to find ways to do their part in reducing excess water use. The Metropolitan Water District launched this station as part of a $5.5 million ad campaign that keeps water conservation top of mind. While some people view ads as capitalist-driven, this is a great example of the positive power of advertising in the name of social good.