The Watches Magazine Developed Ads with Watch Counterfeiters Being Harrased

By: Alexander Lam - Published: Jun 1, 2013 • References: adsoftheworld
In a series of print ads by The Watches Magazine, violence against fake watch purchasers takes place on the face of the watch. Each person in the series of mini dramas by ad agency Havas Worldwide makes up a hand of the watch. Along with the shocking graphic, the ad states "Don't take risks for nothing. Don't buy fake watches." Every individual ad has a scene where someone is grievously injured for wearing a fake watch from a prestigious brand.

The ads have three scenes titled 'Husband,' 'Saw,' and 'Policeman.' Husband features a man hanging his wife off a cliff after noticing her expensive watch. Policeman shows a cop blowing the head off a black man after seeing his fake watch. Needless to say these are anything but politically correct. Stats for Violent Watch Face Ads Trending: Older & Chilly
Research: 961 clicks in 155 w
Interest: 1 minutes
Concept: Watches Magazine
Related: 55 examples / 42 photos
Segment: Neutral, 18-55
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