Watch Me Change: New GAP Viral Marketing Strategy
By: Jeremy Gutsche -
Published: Nov 28, 2005
Updated: Jun 16 2011
• References: watchmechange
Hillarious and creepy. It makes sense that voyeurism sells (does it?). Accordingly, you should check out the GAP's new marketing campaign. Step 1: Design a person. Step 2: Watch them strip. The premise is to customize yourself and watch an avatar version of your own body change... but, that's probably not what you are going to do. Check it out...
Implications - Viral videos are one of the most modern, cutting-edge ways that a business can promote its product or service. These videos can be extremely cost-effective marketing and advertising techniques as long as the videos are interesting enough to be passed on from consumer to consumer on online platforms.