Apple Released a Series of New Watch Band Colors to Celebrate the Rio Games

By: Riley von Niessen - Jul 28, 2016
References: apple & highsnobiety
No event gets people wanting to show their patriotism quite like the Olympics do, which is what Apple is taking advantage of with a new series of watch band colors that denote the flags of the countries competing.

This includes the flags of 14 major countries, such as China, Italy, USA, France, Germany, Brazil and Canada. Each is made from a high-quality nylon fabric that keeps Apples Watches secure and wont fade after long use.

Although the new watch band colors represent the Olympic competitors globally, the series can only be purchased from the 'VillageMall' Apple Store in Rio de Janeiro, Brazil. With this, the products become incredibly exclusive, accessible only to those visiting the Olympic's host city.