Party Hard by Watching the Warriors of Radness 2012 Fall Collection Film

By: Romina S. Cortellucci - Published: • References: warriorsofradness & hypebeast
The latest video for the Warriors of Radness 2012 Fall collection takes a vintage approach for the relatively young surf and lifestyle label.

Entitled 'Limousines, Bikini Queens and Swelling Dreams,' the film unmistakably lives up to its title, as it features long-haired laidback-looking surfers filling a stretch limo with booze and bikini-clad blondes before heading to the beach so they can ride the waves. With Dr. Hook's upbeat tune of Cover of the Rolling Stone blaring in the background, the video channels the carefree attitude of beach culture in 1970s California.

The brand was recently bought by American Apparel, and the fresh film gives glimpses of the brand's surferwear, including bright board-ready shorts to button-down shirts and classic tees. Hitting stores in early September, this collection and video will have fans excited for the Warriors of Radness 2012 Fall collection. Stats for 70s Surfer Editorials Trending: Older & Mild
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Concept: Warriors Of Radness 2012 Fall Collection
Related: 124 examples / 95 photos
Segment: Males, 12-35
Comparison Set: 45 similar articles, including: eclectic seaside editorials, youth-infused spring ads, and hipster surfwear.