Superstar

The Warhol Museum Summer 2013 Campaign is Curiously Shocking

By: Meghan Young - Published: • References: warhol.org and psfk
Working in the vein of the celebrate pop artist's provocative style, the Warhol Museum Summer 2013 ad campaign is quite shocking. It takes iconic images of summer and gives them twist that will have people cringing in no time. Of course, it is the kind of cringe that is more cathartic than creepy. Well, sort of.

From pierced nipple kabobs and worm-infested hotdogs to nail bed loungers and barbed wire thong sandals, the Warhol Museum Summer 2013 ad campaign pushes the boundaries quite a bit. Conceived and executed by ad agency Marc USA, the print ads read, "Must be summer at the Warhol." Styled like a vintage postcard, Eric Shiner, director of the museum, says, "We definitely wanted this ad campaign to say: “We’re going to challenge you. We’re going to provoke you.”