This Ad Enforces the Importance of War Journalists Within Our Society

By: Ady Floyd - Jan 17, 2016
References: adweek
This powerful commercial created by 'BETC' emphasizes the importance that war journalists have within our global society. The ad showcases how the world would perceive war if there were no war journalists in the trenches, in the war zones and in the middle of these wars to document them.

The ad begins with veteran-honoring parades and images of people celebrating the battles that their countries have won. In an instant, the happy music trickles off and the ad flickers. The screen reads, "Without independent reports, war would just be a nice show." The ad proceeds to show the graphic images and brutal reality of war -- as captured by journalists who sacrifice their safety to pursue the documentation of war-related affairs.

The ad is an extremely raw look at the real work and integrity of journalists, and all those who actively participate in the true documentation of war.