Superstar

The War Child Canada Surrogaid Movement is a Satirical Campaign

By: Meghan Young - Published: • References: surrogaid.org & psfk
The War Child Canada Surrogaid campaign brings to light all of the motherless children left alone in war-torn countries. In the wake of Mother's Day, the charitable organization cleverly used the Hallmark holiday to encourage people to give some tender love and care to kids across the world who are looking for the comfort of a maternal figure. The campaign shows that this is possible through the creation of a robotic mother.

Created by ad agency john st., the War Child Canada Surrogaid campaign is nevertheless deceptive. At the end of the official-looking video documenting the making of these robots and all of its capabilities, it informs the viewer, “You can’t donate motherhood. But you can donate money.” Stats for Robotic Mother Donations Trending: This Year & Warm
Traction: 788 clicks in 31 w
Interest: 0.5 minutes
Concept: War Child Canada Surrogaid
Related: 39 examples / 30 photos
Segment: Neutral, 18-55+
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