The War Child 'Balloon Tank' Video is Effective

By: Senduran Bhakthakumaran - Published: • References: behance.net & ibelieveinadv
The War Child 'Balloon Tank' commercial features an enormous tank put together from seven thousand multicolored balloons. The creators of this stunt then asked parents and passersby to tweet if they wanted the zany masterpiece to be dismantled.

Each individual was asked to tweet "Take the war out of the children" as a way to have the world understand that child soldiers are not meant for war, and need to be given ample opportunities to live as children. Freedom is one of the most important aspects of growing up, and it is unimaginable that children be asked to commit inhumane war crimes. The mission was positively promoted through the War Child Balloon Tank campaign, and once 3,500 people tweeted the message, the tank was released back into seven thousand single balloons. Stats for Inflated Tank Campaigns Trending: Older & Mild
Traction: 881 clicks in 129 w
Interest: 1.1 minutes
Concept: War Child Balloon Tank
Related: 94 examples / 72 photos
Segment: Neutral, 12-55
Comparison Set: 34 similar articles, including: balloon people ads, adorably uplifting photography, and balloon-surrounded beauties.