Southwest Airlines Brought Back Its 'Wanna Get Away' Ads After a Decade

By: Riley von Niessen - Sep 10, 2016
References: youtube & adweek
Southwest Airlines, a major US company that's based in Dallas, Texas, recently brought back its iconic 'Wanna Get Away' ads that started back in the 1990s.

In each of the many ads that were previously released, the company considers humorous situations that anyone would love to leave instantaneously. One example is a woman who goes snooping through the medicine cabinet in her date's bathroom, which loudly breaks when she picks up a mysterious prescription. In the new commercial that follows the Wanna Get Away format, an undercover cop who relies on a secret identity for survival is exposed accidentally by a man working room service -- prompting him to turn off the light back off during the cop's live TV interview and run away.

In bringing back its Wanna Get Away commercials, Southwest Airlines instills a sense of nostalgia in consumers, prompting them to remember the company's former ads as they appreciate the new ones as well.