The Walmart Canada App Connects Consumers to Automatic Savings

By: Misel Saban - Jul 29, 2016
References: walmart & marketingmag
To help reward shoppers that pay through mobile platforms, Walmart Canada has put together a shoppable app that relays all of its in-store items as well as exclusive rollback offers directly to the consumer in a much more timely fashion. The app is set up so that consumers can scan flyers, read product details and cash in on rollback pricing quicker than they would in-person or even off of a desktop. The amped speed is an attempt by Walmart Canada to reward its mobile shoppers that represent a large portion of the chain's sales.

The app can be used as a central hub allowing shoppers to purchase, set up deliveries and cash in on savings all on one platform. The platform services mobile transactions between desktops and smartphones, save items to favorite lists and set pick up times for groceries.