The Wallpaper* 'Mean Seats' Editorial Intros Leaders of the New School

By: Ryan Hinkson - Published: Jun 12, 2010   Updated: Jul 14 2011 • References: wallpaper &
The Wallpaper* 'Mean Seats' editorial features the new kids on the block of the male modelling world. Shot by photographer Laurence Ellis, we are introduced to new faces like Sebastian Sauve, Richie Cottrell, Roger Frampton and others.

The Wallpaper* Mean Seats photoshoot features all of the models seated in different styles of chairs wearing very fresh outfits. Looks like these guys are poised to sit on the throne next.

Implications - Males in modern society are becoming more in tune with their fashionable sides. Designs that allow them to be more experimental with their look are appealing to those who want to explore their identities. Companies trying to increase their appeal could focus on this desire. Stats for Scholastic Photography Trending: Older & Mild
Research: 6,550 clicks in 310 w
Interest: 4 minutes
Concept: Wallpaper Mean Seats
Related: 113 examples / 87 photos
Segment: Males, 18-35
Comparison Set: 41 similar articles, including: punk pompadours, tailored urban menswear, and sleeveless suit jackets.