Employee Uniforms Become an Ad Medium
Potential venues include: grocers, sports arenas, theme parks, electronics stores and drugstores.
Implications - Advertising agencies have to consider media buying when planning their strategy for the client. Through purchasing unique spaces that most people would not consider to be a traditional form of media, agencies are able to create a more memorable advertisement. Additionally, ideas such as advertising T-shirts can generate more exposure and reach for the product.