Eye Level Marketing, a division of the Billboard Clothing Company, is placing giant ads on employee uniforms. Given the potential to scrape together extra revenue from the deal, you can expect this to become a new medium. Plus, companies can push their own products on their clothing.
Potential venues include: grocers, sports arenas, theme parks, electronics stores and drugstores.
Implications - Advertising agencies have to consider media buying when planning their strategy for the client. Through purchasing unique spaces that most people would not consider to be a traditional form of media, agencies are able to create a more memorable advertisement. Additionally, ideas such as advertising T-shirts can generate more exposure and reach for the product.
Stats for Walking Billboards
Trending: Older & Average
Research: 5,384 clicks in 478 w
Interest: 4 minutes
Concept: Walking Billboards
Related: 51 examples / 39 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: smart home accessory collections, perforated beach sneakers, and solar panel retail programs.
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