Gary Lineker is Recreated With Food for Walkers 'Whats That Flavour?' Campaign

By: Katherine Vong - Published: • References: walkers & popsop
The Walkers 'What's That Flavour' campaign has been kicked off by the British snack food brand to promote the launch of its three new "mystery" flavours. The first part of the campaign comprises a commercial with famous footballer Gary Lineker. In the commercial, chef Prudence Staite actually recreates Lineker's face using food, such as blueberries, mushrooms, cheeses, meats and a number of other edible items. Watch the video to see the Lineker's food face!

The Walkers 'What's That Flavour' campaign asks customers to guess the three new flavours Walkers is releasing. In doing so, customers will get the chance to win £50,000. Walkers will post clues on its Facebook page this month and customers can make their guesses by visiting the Walkers site or its Facebook page. So far, some of the guesses include 'Sausage and onion gravy' and 'Feta cheese and raw onion.' Stats for Giant Edible Faces Trending: Older & Average
Traction: 691 clicks in 157 w
Interest: > 3 minutes
Concept: Walkers What S That Flavour
Related: 69 examples / 53 photos
Segment: Neutral, 18-55
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