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Wal-Mart's More Sustainable Packaging

By: Going Like Sixty - Published: Jan 31, 2008   Updated: Mar 31 2011 • References: walmartfacts
Wal-mart, the world's largest retail, is reaffirming their commitment toward sustainable packaging by applying a scorecard when the buyers are making a purchasing decision. Is this goodbye to packing peanuts?

Finishing the trial phase in 2007, Wal-mart hopes to not only roll back prices, but roll back packaging 5% by 2013.

Implications - Environmental concerns are becoming increasingly important to today's consumer, especially with the amount of attention given to the environment in the media. As such, any company that gives people the chance to feel that they are doing their part for the environment while also making the process convenient and user-friendly will earn their appreciation in the long run. Stats for Scorecards to Help Eco Shoppers Trending: Older & Mild
Research: 4,090 clicks in 433 w
Interest: 4 minutes
Concept: Scorecards To Help Eco Shoppers
Related: 39 examples / 30 photos
Segment: Neutral, 18-55
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