These delectable boxed treats from the British supermarket make me want to eat the Waitrose Christmas packaging before getting to the sweets. The delightful illustrated lettering is by Kate Forrester and the wrapping was conceived with the help of the shop's in-house team.
Winter wonderland and Christmas chronicling designs occupy the charming custom-drawn typography of the Waitrose Christmas packaging. I'm sure the chocolates and candies are delicious too, but whoever said branding can't succeed to entice is wrong on all counts in this case.
Stats for Calligraphic Candy Branding
Trending: Older & Mild
Research: 25,578 clicks in 275 w
Interest: 4 minutes
Concept: Waitrose Christmas Packaging
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Segment: Females, 18-55
Comparison Set: 37 similar articles, including: professional chef packaging, flexible eco packaging, and home-baked branding.
Calligraphic Candy Branding
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