The W Magazine May 2014 issue offers a reinterpretation of the all-American 'Dream Girl.' The stereotypical dream girl, as defined by pop culture and patriarchal beauty standards, is a fresh-faced, girl-next-door type who manages to tantalize men while maintaining a general air of innocence. Moreover, the Dream Girl is smart, funny, likable, friendly and generally pretty adorable -- add a generous helping of sex appeal into the mix and you're set.
This W editorial disrupts the stereotype by imagining a darker, edgier, borderline gothic version of the typical dream girl. Instead of tantalizing men, this girl looks like she could eat them for breakfast. The models consisted of Guinevere Van Seenus, Svetlana Zakharova and Daiane Conterato, among others. Makeup expert Pat McGrath did a cinematic makeup look consisting of a lacquered lip, matte eyeshadow and heavy blush.
Benn Hassett photographed the ladies in an editorial that will make you think twice about what you look for in a 'Dream Girl.'
Stats for Gothic Dream Girl Editorials
Trending: Older & Buzzing
Research: 5,644 clicks in 107 w
Interest: 3.7 minutes
Concept: W Magazine May 2014 Issue
Related: 86 examples / 66 photos
Segment: Females, 18-55
Comparison Set: 31 similar articles, including: pop-up book-inspired fashion, gothic butterfly editorials, and unruly rocker editorials.
Gothic Dream Girl Editorials
More Stats +/-
Gothic Butterfly Editorials
Pop-Up Book-Inspired Fashion
Unruly Rocker Editorials
Gothic Playground Editorials
Vampy Vixen Editorials