W Hotels Launches Apparel and Accessories Line

By: Jacqueline Parrish - Published: Sep 4, 2009 • References: cocoperez & yousaytoo
These days successful companies, labels and firms are looking to expand into different markets in an effort to corner the latest trend, appeal to the masses and one-up the competition. The latest company to take the plunge into the fantastical world of fashion—following Harvard University—is luxury hotel chain W Hotels.

With 34 fresh-faced and renowned designers, W Hotels’ apparel and accessories line is set to be unveiled September 10th at the prestigous ‘Fashions Night Out’ in London. Stats for Boutique Hotel Fashion Trending: Older & Mild
Research: 11,771 clicks in 350 w
Interest: 4 minutes
Concept: Boutique Hotel Fashion
Related: 70 examples / 54 photos
Segment: Females, 18-55
Comparison Set: 26 similar articles, including: goldfish hotels, billion dollar hotels, and art gallery hotels.