These days successful companies, labels and firms are looking to expand into different markets in an effort to corner the latest trend, appeal to the masses and one-up the competition. The latest company to take the plunge into the fantastical world of fashion—following Harvard University—is luxury hotel chain W Hotels.
With 34 fresh-faced and renowned designers, W Hotels’ apparel and accessories line is set to be unveiled September 10th at the prestigous ‘Fashions Night Out’ in London.
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