Superstar

The VTR Unlimited Minutes Plan Campaign Allows for Drawn-Out Calls

By: Meghan Young - Published: Apr 26, 2012 • References: grey and ibelieveinadv
Many have experienced at least one drawn-out phone call that has made the conversation feel like a big maze puzzle, which the VTR Unlimited Minutes Plan ad campaign illustrates perfectly. Each print ad features a classic speech bubble that has been slightly tweaked to look like one big labyrinth, with the center representing the true purpose of the phone call.

Cleverly created by Santiago de Chile-based ad agency Grey, the VTR Unlimited Minutes Plan ad campaign shows that it doesn't matter how long the conversation goes on for because the phone plan is unlimited. Art directed by Johann Hotz with creative direction by Alberto Osorio, the ad campaign was hilariously illustrated by Oscar Ramos and Marabolo.