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Lighthearted Sapphic Editorials

The Vs. Magazine 'Better Fun' Photoshoot Stars Camilla and Emma

— February 13, 2014 — Fashion
The Vs. Magazine 'Better Fun' editorial captures a sapphic romp around the City of Lights. Enjoying Paris, France, as it should be, with lighthearted enjoyment, sexual prowess and chic outfits, models Camilla Christensen and Emma Stern are like a main attraction themselves. Whether strutting their stuff down the street after shopping at Dior, posing shamelessly in front of the Eiffel Tower or enjoying some treats in bed, the photoshoot outlines an alternative tourist itinerary.

Lensed by German photographer Ellen von Unwerth, the Vs. Magazine 'Better Fun' editorial is set to appear in the spring-summer 2014 issue of the American publication. The rags-to-riches story shows that with a bit of luck and some amazing styling, courtesy of Gaelle Bon, anything is possible. The lingerie-inspired looks are perfected with retro-inspired hair and makeup.
Trend Themes
1. Sapphic City Escapes - The travel industry could focus on promoting more LGBTQ+ friendly destinations and experiences, highlighting romantic getaways and activities for same-sex couples.
2. Editorial Storytelling - Brands in the fashion and lifestyle industry could create more editorial-style content to showcase their products and connect with audiences on a deeper level.
3. Retro-inspired Beauty - The beauty industry could see a rise in demand for vintage-inspired makeup and hairstyle looks, leading to an opportunity for brands to create product lines that cater to this trend.
Industry Implications
1. Fashion and Lifestyle - Brands in this industry have the opportunity to incorporate sapphic narratives into their campaigns, widening their audience to the LGBTQ+ community.
2. Travel - The industry could focus on promoting more LGBTQ+ friendly destinations and experiences, highlighting romantic getaways and activities for same-sex couples.
3. Beauty - Brands in this industry could jump on the trend of retro-inspired beauty by creating vintage-inspired makeup and hairstyles to meet the demand.
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