Discovery and Dunkin' Donuts Teamed to To Create This VR Video

By: Laura McQuarrie - Sep 3, 2016
References: adweek
As Captain Glen Miller says in 'Always Running,' a 360-degree VR video film series created between Discovery and Dunkin' Donuts, "Boats run on diesel and coffee."

The partnership may seem like an unusual one, but it's a strategic one that emphasizes the way coffee keeps those who work in the New York Harbor adequately fueled to work around the clock. Throughout the video, there are several Dunkin' Donut coffee cups that can be spotted, as well as a number of fast facts that are illuminated on the screen alongside the Dunkin' Donuts brand logo.

'The Harbor That Never Sleeps' is one two-minute film that's posted to YouTube that uses virtual reality technology to capture the attention of adventure-seekers between the ages of 18 to 49.