In order to kick off the launch of its debut fragrance, 'Scent of a Dream,' Charlotte Tilbury created a 360-degree VR film starring supermodel Kate Moss.
The virtual reality film can be viewed through headsets like Samsung Gear or Google Cardboard, but it is also available for regular viewing through YouTube for those who do not have access to VR-viewing equipment. The dynamic and immersive film is based on the idea of a "dream becoming a reality" and begins with an otherworldly scene of Moss in outer space, who transports viewers to a different realm in order to convey more about the essence of the scent.
In order to help as many Charlotte Tilbury fans experience this content as it was meant to be viewed, select stores are being equipped with Scent of a Dream VR pods.
360-Degree Fragrance Films
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