The Voss H2O +02 bottle brings together two human essentials - water and oxygen.

Designed by Jonathan Pearson, the Voss H2O +02 concept bottle comes with a built-in aerosol canister that dispenses fresh oxygen while drinking water simultaneously.

Voss H2O +02 provides fresh air for those living in polluted city areas and the aerosol can cool the bottle so it doesn't need to be refrigerated.

Implications - As the movement towards environmental friendliness continues to grow, reusable water bottles are the hottest product on the market. Companies that produce these water bottles are finding ways to differentiate themselves from their competitors by incorporating nutrition into their business models, which is inspired by the movement towards healthier lifestyles.