The Volvo 'Inside You' campaign turns the tables on the customer by asking for a glimpse into their cars.
Available via a Facebook app, this gives Volvo fans the chance to upload photos of their car interiors, showing exactly how the features were used and what was brought into the car. Based on the contents of one's car, a personality profile is provided to each contributor. One of the best parts of the app is the option to take a glimpse at other people's submitted photos. Much like 'Garbageology,' where marketers dumpster dive for clues about their consumers life, this profiling process is invaluable to the company. The potential for inspiration is limitless!
Volvo has managed to set up a way for its consumer's data to be sent to them straight from the source. Cleverly masquarading as a fun, participatory Facebook feature, social media shows its winning potential once again.
Stats for Participatory Driver Profiling Apps
Trending: Older & Chilly
Research: 819 clicks in 197 w
Interest: 0.9 minutes
Concept: Volvo Inside You Campaign
Related: 91 examples / 70 photos
Segment: Males, 18-55+
Comparison Set: 33 similar articles, including: showroom auto scanners, accident-avoiding autos, and colorful cubed cars.
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