Volkswagen Touareg's Chic Off-Road Campaign

By: Marissa Brassfield - Published: Jan 6, 2009 • References: & coloribus
The latest print ad for the Volkswagen Touareg capitalizes on the SUV's ability to remain chic even while getting dirty. It's photographed after an off-road outing, but after taking a closer look, the mud isn't mud at all, but a branded print that looks just enough like Louis Vuitton from afar to suggest luxury. The print ad's caption, "The luxury off-road from Volkswagen," drives the point home.

The Volkswagen Touareg print ad was created by the Almap BBDO, São Paulo, Brazil ad agency with a team that included art director Danilo Boer, copywriter Tales Bahu, illustrator Adelmo, and creative directors Marcello Serpa, Dulcidio Caldeira and Luiz Sanches. Stats for Branded Mudvertising Trending: Older & Mild
Research: 5,167 clicks in 385 w
Interest: 4 minutes
Concept: Branded Mudvertising
Related: 59 examples / 45 photos
Segment: Males, 18-55
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