Superstar

The Volkswagen Tiguan 2014 Campaign is Cleverly Dramatic

By: Meghan Young - Published: May 26, 2014 • References: ddb and adeevee
The Volkswagen Tiguan 2014 ad campaign is a clever visualization of people embracing their wild sides. Of course, it doesn't involve people at all, but a few adorable animals. It shows a pet cat and dog chilling with their wild counterparts (lions and wolves). In this way, the Volkswagen Tiguan 2014 campaign is able to incorporate the Internet's favorite animals while sending a strong message.

Conceived and executed by DDB, an ad agency based in Moscow, Russia, the Volkswagen Tiguan 2014 ad campaign was art directed by Alexey Sanzharovskiy with creative direction by Holger Paasch. The stunning images were shot by Sergey Klyosov, who also worked on the digital art with Sergey Brezhnev and Nikita Stepanov.