The newest ad for VW is the Volkswagen 'Something Blue' commercial, which takes the old wedding adages and applies them to a car. The actual commercial uses 'Harry Potter'-like magic as the words change and alter in a smoky haze.
The Volkswagen 'Something Blue' commercial is really just calling attention to the fact that it's blue and drawing on the old adage "something old, something new, something borrowed, something blue" to create an emotional commercial. Well done, I'd say.
Stats for Car-Centric Wedding Traditions
Trending: Older & Mild
Research: 4,341 clicks in 309 w
Interest: 4 minutes
Concept: Volkswagen Something Blue
Related: 49 examples / 38 photos
Segment: Males, 18-35
Comparison Set: 18 similar articles, including: test drive advergames, futuristic mini cars, and experiential advertising.
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