The Volkswagen Polo Vivo Campaign Solves Unanswerable Problems

By: Simal Yilmaz - Published: • References: ogilvy.co.za & adsoftheworld
This hilarious commercial for Volkswagen Polo Vivo campaign demonstrates the brand’s punchline "anything is possible," by presenting how the answer to the most unsolvable question had been found.

The plot begins with a professor explaining an unsolvable question to his class. He calls the name of a student, Robert, because he doesn’t seem to be paying attention to the class.

Robert sees the number 11 in front of him and quickly offers it as the answer, even though he hasn’t been asked to answer anything. This sparks the professor’s curiosity and fuels him actually solve this equation.

The answer "11" gets spread around in joy with the science world, as experiments such as time travel and rocket flying, which have been on hold due to the mystery of this question, take off upon the solving of it. Upon these series of events the Volkswagen Polo Vivo driver attains what once seemed like an impossible fame. Stats for Science Revolutionizing Auto Ads Trending: Older & Mild
Traction: 249 clicks in 74 w
Interest: > 3 minutes
Concept: Volkswagen Polo Vivo Campaign
Related: 70 examples / 54 photos
Segment: Neutral, 12-55
Comparison Set: 26 similar articles, including: floral-accented sportswear ads, burger-adorned egg ads, and sensual salad dressing ads.