The Volkswagen 'Luv Bug' Commercial is Surprisingly Steamy

By: Michael Hines - Mar 22, 2017
References: vw & thetruthaboutcars
The Volkswagen Luv Bug commercial is an unexpectedly sexual ad from a company usually known for its family-friendly TV spots. To be fair ,the commercial is more tongue-in-cheek than anything, depicting a growing family going from VW to VW until they finally reach the new seven-seat Atlas SUV. Along the way, mom and dad get frisky in every car they own, from a Beetle to a Jetta and then a Tiguan.

The physical scenes are not depicted; all that is shown is a steamy car rocking and some quizzical animals. The Volkswagen Luv Bug commercial is a bit of a leap for the brand in terms of advertising but it looks like the mark was hit. It's family-friendly advertising with a slight edge that also manages to subtly boast about both Volkswagen's diverse lineup of vehicles and its customer loyalty.