The Volkswagen Last Wishes ad pays tribute to an iconic car: the Kombi. Otherwise known as a VW Bus, the car has not been in production for years, so Volkswagen allows the little auto to pay tribute to all those who have been part of its life along the way.
While it sounds absurd that a car commercial could induce tears, Volkswagen has achieved this effect. The personified car discusses all of its amazing passengers over its lifetime, such as a couple who took it on a worldwide trip, or a man who drove it down to the World Cup multiple times. At the end of the commercial, the car also goes to see the son of its creator, Ben Pon's child.
Since this car has such deep emotional connections with many people, Volkswagen gets away with realistically portraying the Kombi as a real person.
Stats for Iconic Car Tribute Ads
Trending: Older & Mild
Research: 393 clicks in 107 w
Interest: > 3 minutes
Concept: Volkswagen Last Wishes
Related: 85 examples / 65 photos
Segment: Neutral, 18-55+
Comparison Set: 31 similar articles, including: all-in-one camping vans, radically retro retail buses, and luxury-focused suv concepts.
Iconic Car Tribute Ads
More Stats +/-
Radically Retro Retail Buses
All-In-One Camping Vans
Luxury-Focused SUV Concepts
Compact Eco Crossover SUVs