The Volcom Spring/summer 2014 Campaign is Honest & Street Cool

By: Farida Helmy - Published: Mar 6, 2014 • References: volcom & makelolaup
Taking us back to the authentic days of grunge and rock, the new Volcom Spring/Summer 2014 lookbook features real people with whom viewers can associate and not the traditional high fashion models -- which we all know we will never look anything like even when we wear the same clothes.

The whimsically raw shoot was shot in Lisbon, Portugal and stars illustrator Abbey Watkins and musician Mike Ghost. Neither are professional models, which gives the shoot that aggressively honest and natural vibe. The two young creatives are the new Volcom ambassadors for the spring/summer 2014 collection, and the fit is just right.

Photographed by Michael Shmidt using a manual camera, the super edgy and retro looking Volcom Spring/Summer 2014 shoot exudes a kind of cool you only get when you're not trying too hard. Stats for Authentically Raw Grunge Lookbooks Trending: Older & Average
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Concept: Volcom Spring/Summer 2014
Related: 120 examples / 92 photos
Segment: Neutral, 18-55
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