The Vogue Paris June/July 2014 honed in on the intrinsic, gluttonous desire to constantly snack on sugary sweets in its latest beauty editorial. The shoot starred glamorous model Arizona Muse, snacking and sipping on sweet treats.
The hip French beauty editorial focus on minimalist and natural makeup looks with a touch of glam. Muse rocked an elegant side-parted wavy hairdo, red lips and thick brows. Having Muse snack on sugary sweets like ice cream, lollipops and cupcakes was a great way to get the viewer to visually focus on the hip jewel-toned rings, bracelets and charms Muse sports on her fingers and wrists. Because Muse was dressed in all white, the viewer's eye goes directly to her bold colored accessories.
The magazine even featured Muse sipping on a bottle of Arizona ice tea as a clever ode to the model's first name, Arizona.
Stats for Summer Treat Editorials
Trending: Older & Mild
Research: 2,369 clicks in 100 w
Interest: 2.3 minutes
Concept: Vogue Paris June/July 2014
Related: 72 examples / 55 photos
Segment: Females, 18-35
Comparison Set: 26 similar articles, including: technicolor poolside editorials, sporty 80s editorials, and monochromatic businesswoman editorials.
Sporty 80s Editorials
Technicolor Poolside Editorials
Monochromatic Businesswoman Editorials
Vogue Vintage Illustrations
Androgynous Songstress Editorials