Matt Irwin Captured Elisabeth Erm for Vogue Japan March 2014

By: Ashley Noelle Lesiak - Published: • References: vogue.co.jp & fashnberry
This Vogue Japan March 2014 fashion shoot makes spring florals look fresh and new.

Fashion photographer Matt Irwin shoots this stunningly summery and optimistic editorial. All the images are bursting with color and life, making you wish it was warm outside already and that maybe the warm weather could be here any day now. Elisabeth Erm looks summer-set with her long blonde hair blowing around and her playful pink eye shadow adding even more color to the images.

Although florals for summer are nothing revolutionary, this Vogue Japan March 2014 style spread does it in such an exuberant and vibrant way that it feels completely fresh. On every outfit there is a bold and colorful depiction of flowers, but what truly makes it unique is that many of the garments are inspired by urban wear in their silhouettes. Boxy baggy t-shirts, chic shorts and especially baseball caps make this editorial undeniably modern. Stats for Urban Floral Editorials Trending: This Year & Popular
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Interest: 3.4 minutes
Concept: Vogue Japan March 2014
Related: 100 examples / 77 photos
Segment: Females, 12-55
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