Karmen Pedaru Stars in the Vogue Japan June 2014 Issue

By: Vasiliki Marapas - Published: Apr 28, 2014 • References: & wearesodroee
Karmen Pedaru burns the midnight oil in ‘The Metallic Sense of Midnight’ editorial for Vogue Japan’s June 2014 issue.

Midnight was formerly known as ‘the witching hour,’ a time when lurking demons and witches were thought to come out of hiding, intent on practicing black magic. These days, the hour is less associated with supernatural elements of evil, but it continues to be synonymous with bad luck. In terms of this Vogue editorial, Pedaru’s come-hither gaze and willingness to toil with serpents lend it a definitively occult vibe.

Fashion editor Sissy Vian styled Pedaru in a series of molten, metallic looks that almost seem to drip seductively from her lithe body. The creative team was rounded out by the likes of Mark Hampton, Petros Petrohilos and Sean + Seng. Stats for Molten Midnight Editorials Trending: Older & Mild
Research: 2,453 clicks in 108 w
Interest: 2.2 minutes
Concept: Vogue Japan June 2014
Related: 104 examples / 80 photos
Segment: Females, 18-55
Comparison Set: 38 similar articles, including: witchy collegiate catalogs, dark nymph-like photography, and occult nature editorials.