Giving the fall season a new bewildering and enticing outlook, this Vogue Italy October 2010 spread emits an eerie vibe.

Presenting the models in a variety of expressions, the editorial is undeniably intriguing due to the portrayal of different emotions. From featuring bright red lips to oddly forced pouts, this Vogue Italy October 2010 editorial will leave you speechless with amazement. See for yourselves in the featured gallery.

Implications - Storyline marketing appeals to consumers because it empowers them to take charge in the feelings and emotions they will experience when using a particular product. Companies that activate and inspire consumers' imaginations will generate high profits as they actively engage with their consumers.