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The Bewitching Vogue Italia July 2010 Spread by Paolo Roversi

By: Tiana Reid - Published:   Updated: Aug 10 2011 • References: vogue.it & fashioncopious.typepad
In the Vogue Italia July 2010 issue, model Kirsi Pyrhonen channels a modern babushka in an editorial photographed by Paolo Roversi.

The title of the shoot translates to (take a breath) “I'm Just A Student Who Occasionally Takes A Plane And Go To Work, And Has A Good Job.” These enchanting photos incorporate high-class headscarves, heavy coats and long skirts to create an alluring look that is all about a reinvented babushka.

Implications - This pattern reinvents clothing that was previously thought of for an older demographic. By creating products that appeal to a younger audience and re-imaging them in a more fashionable way a whole larger youth market opens up for any business. This means that other companies can look to older inspirations to successfully create their products.

Stats for Modern Babushka Editorials Trending: Older & Chilly
Traction: 6,370 clicks in 227 w
Interest: 4 minutes
Concept: Vogue Italia July 2010
Related: 117 examples / 90 photos
Segment: Neutral, 18-35
Comparison Set: 43 similar articles, including: all-white pictorials, stunned photo shoots, and doe-eyed editorials.