Skin seems to be the most effective way to sell accessories like watches and glasses. Following the Tom Ford eyewear ads, which featured naked models, the new Fall/Winter 2009-2010 issue of Vogue Hommes International sells watches the same way.
Model Jon Kortajarena is featured in a sauna-themed editorial where he’s wearing a watch only, and a strategically placed small white towel. The editorial ‘Carré Priv' was photographed by Mikael Jansson and styled by Anastasia Barbieri and Brune de Margerie.
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Concept: Nudevertising Watches
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Segment: Males, 12-55
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