For its first iPad editorial, Vogue Hommes Japan featured a collection of animated photographs that are as dark as they are haunting. The pictures were photographed by Pierre Debusschere and styled by Nicola Formichetti.

The Vogue Hommes Japan editorial can now be viewed on iPads, and rest assured, the collection includes some wicked fashion styles. To fully experience these animated pictures, please see the provided link.

Implications - With responsibilities and stresses mounting every day, consumers are seeking out an element of whimsy in their lives. Creating animated versions of products is an easy way to attract those customers desiring an escape. Companies could incorporate this element of child-like humor in their items in order to appeal to more buyers.