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Starring model Cato Van Ee, the Vogue Gioiello December 2010 issue features a spread titled Precious Christmas, presenting luxurious winter looks.

"Baby, it's cold outside." That's why Cato Van Ee stays toasty warm by the crackling fireplace dressed in upscale Christmas sweaters, nordic knits and even a pair of skates. Outfitted by Givenchy, D&G and Prada, Cato Van Ee shows you how to have a glamorous holiday in the Vogue Gioiello December 2010 issue.

Implications - Holidays are an extremely beneficial time for businesses, and companies can ensure that their products receive consumer attention in competitive markets by using clever advertising. The use of sexuality and controversial imagery will help a business appeal to younger buyers, and will allow the brand to stand out among competitors.