Vögele shoe's latest campaign is hot and modern, perfect for fashionistas around the world. The Swiss brand has a line of footwear targeted for young girls, which is why these cool ads have all the right colors and qualities to attract a more hip, modern demographic.
The campaign consist of a series of collages comprise of half illustrations and half photography. Half of the ad is a beautiful drawing of a model wearing a glamorous outfit, but her legs and shoes are that of a real person. This fantastic effect is very subtle and well done and manages to successfully bring the costumer’s attention to the shoes.
The advertising prints by Vögele shoes are innovative and girly—a dazzlingly way to present a fashion-forward label.
Stats for Collaged Footwear Campaigns
Trending: Older & Mild
Research: 3,640 clicks in 233 w
Interest: 3.3 minutes
Concept: Vogele Shoes
Related: 75 examples / 58 photos
Segment: Females, 12-55
Comparison Set: 28 similar articles, including: pop art stiletto ads, elegantly poised ads, and pumped workwear prints.
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