Voga Italian chic Edit
Wine in stylish bottle

The traditional pear-shaped wine bottle, which in the run of the years changed in a model with high shoulders, is still the norm for the wine industry only with some slight differences in colour en labelling. A somewhat stuffy image radically turned around by Voga Italia Wines.

A first contact with the name Voga Italia and the design of the stylish bottle might give the superficial viewer the impression of a new cosmetic brand. But the chic and following good Italian tradition fashionable stylish bottle represents the top of the Italian viniculture. The sleek cylindrical bottle closed with a cork and topped with a resealable silver coloured cap present a new style for the alluring flavours of Voga Wines.

With this stylish glass bottle Voga introduced the Quattro, a fusion of the four top red grapes: Shiraz, Merlot, Cabernet and Pinot Noir in an amazing and intriguing red wine. Using Sicilian grapes the suave and velvety taste of the full Quattro reminds the consumer of ripe dark berries with rich spicy overtones.

Besides the innovative sleek and cylindrical glass bottles, there is also a breathtaking innovation in the distribution chain. In stead of the traditional 6 or 12 bottle rectangular shipping cases, Voga packs fifteen round bottles in triangular card board cases. Each case including a point-of-sales display.