Mobile service provider Vodafone targets young customers with this funny Romanian commercial to remind us to enjoy the benefits of youth.
The commercial is shot in candid-camera style, where little boys ‘innocently’ expose and take advantage of attractive women. A guy would be slapped and yelled at for doing any of these things (watch the video above), but the kids get a smile and hug instead, because they’re adorable. The tagline drives the point home: "Some things work only until a certain age. So make the most of being young."
The commercial was done by McCann Erickson Worldwide Advertising in Romania with creative directors Adrian Botan, Alexandru Dumitrescu, and art director Razvan Chifu.
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Concept: Cheeky Childhood Advantages
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Segment: Neutral, 12-55
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Cheeky Childhood Advantages
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