The Vivino App Launches a Custom Taste Profile Feature

By: Vasiliki Marapas - Oct 16, 2014
References: vimeo & pr.blonde20
Vivino is a wine app celebrating six million users, a milestone which has prompted the company to launch a new feature.

The original app functions by scanning wine labels to provide users with extensive information in the form of reviews, ratings and prices. The updated app features a personalized taste profile, which offers users the opportunity to further explore their wine habits and preferences. The profile organizes your favorite wines into an accessible chart format.

Vivino has always been an educational app, teaching users everything they need to know about their favorite fermented grape drink; now, the taste profile offers users a chance to get to know themselves a little better, compiling their personalized information and making it easier to identify patterns in their consumption habits.